The Founder's Exit Playbook

The Independent Australian Guide to Maximising Your Business Sale Value

CGT strategy. SDE/EBITDA multiples. The 36-month exit roadmap. Written for Australian founders by someone who has been in business for 30+ years.

$197 AUD

Bonus tools alone: $488 in value

Get the Playbook Free Exit Assessment

30-day money-back guarantee · Instant digital access

45% of AU business owners planning an exit have no plan at all
$3.5T in Australian business assets at risk from the succession cliff
36mo average timeline for a well-prepared exit
0.7× management premium — worth $250K–$350K on a $500K business

If any of these sound like you, this guide was written for you

Most Australian founders build great businesses. Very few have a plan to exit them well.

What's inside

12 chapters. Everything you need to exit on your terms.

01

What Is Your Business Actually Worth?

The exact AU SDE/EBITDA multiples by industry. Why two businesses with identical profit sell for vastly different prices.

02

The Five Exit Paths

Trade sale, MBO, family succession, PE, or wind-down — which one is right for your situation.

03

The Buyer's Lens

How buyers assess risk. What they're really looking for — and what makes them walk away.

04

Removing Yourself

The management premium is 0.5–0.7× — on a $500K business that's $250,000–$350,000 in additional sale value.

05

Cleaning Up Your Financials

Your accountant has minimised your tax for 20 years. Here's how to recast your books for a buyer — legally.

06

The 36-Month Exit Roadmap

Month-by-month action plan across Financial, Legal, Operational and Digital tracks.

07

Finding and Qualifying Buyers

Confidential sale processes, broker selection, tyre-kicker elimination, NDA protocols.

08

Family Succession

Only 19% of AU family businesses have a succession plan. The legal, financial, and emotional framework.

09

Deal Structure

Earn-outs, vendor finance, asset vs share sale, warranties — decoded for first-time sellers.

10

Australian CGT Strategy

The 15-year exemption, retirement exemption ($500K), CGT super cap ($1,865,000 for 2025–26). You may pay zero.

11

AI Systems — The New Sale Premium

How documented AI workflows reduce operational risk and increase business value in the eyes of buyers.

12

Life After Exit

Identity, purpose, and the financial decisions that matter in the first 24 months after you sell.

Everything included

The Playbook + 4 Bonus Tools

$488 in tools. Included at no extra cost.

47-Point Exit Readiness Scorecard

Fillable PDF. Score your business across 5 dimensions — the same diagnostic a buyer's accountant runs.

Value: $147

Business Valuation Calculator

Excel workbook. Input your own numbers, get your preliminary valuation range using AU industry multiples.

Value: $97

36-Month Exit Roadmap

Fillable PDF. Month-by-month, four-track preparation plan. Print it. Put it on the wall.

Value: $127

8 Broker & Buyer Communication Scripts

NDA requests, counter-offer responses, staff announcement template, customer intro letter.

Value: $117

Bonus tools alone: $488 in value

$197

Everything included · Instant digital access · 30-day money-back guarantee

Common questions

Is this specific to Australia?

Yes. All CGT figures, tax concessions, multiples, and regulatory references are specific to the Australian market. This is not a US or UK guide with the serial numbers filed off.

What's the format?

Digital download. The Playbook is a PDF. Bonus tools include a fillable PDF scorecard, Excel workbook, fillable roadmap, and a Word doc with scripts. Works on any device.

My exit is 5+ years away. Is this still useful?

That's actually the ideal time to read it. The 36-month roadmap starts from exactly this position. Changes you make now have compounding impact on your final sale price.

What if I'm not happy with it?

30-day money-back guarantee, no questions asked. Email and you'll have a refund within 2 business days.

Ready to exit on your terms?

Not sure where to start? Take the free 3-minute Exit Readiness Assessment first. 15 questions. You'll know exactly where you stand.

Get the Playbook — $197 Free Exit Assessment